Business Philosophy
── BUSINESS PHILOSOPHY ──
The company adheres to the guiding principle of “being virtuous in character, trustworthy in integrity, and agile in action.” Over the years, it has repeatedly been honored with awards such as the “Outstanding Contribution Award of the National Technical Committee for Standardization of Plastics Products,” “Provincial-Level Model Enterprise for Contract Compliance and Creditworthiness,” “Guangdong Provincial Model Management Enterprise,” and the “Certificate from the China Center for Quality Assurance of Medium- and Light-Duty Products.” Guanyu products hold numerous patents and have been adopted by well-known domestic and international enterprises, including General Motors, Emerson Electric, Mitsubishi Heavy Industries, Panasonic, Sanyo Electric, Aucma Carrier, POSCO Stainless Steel, Federal-Mogul (Qingdao), Qingxin Plastics, Haier, Hisense, Aucma, CSR Group, Qingdao FAW, Meiling Group, Midea Group, Sinotruk Group, Tsingtao Brewery, Sinopec, Carrefour, Jiuzhoutong, China Tobacco, EMS, Amazon, China National Nuclear Corporation, 7-Eleven Convenience Stores, Jingkelong, and Xinhua Bookstore—among more than a hundred companies in total. Moreover, Guanyu’s products are exported to over fifty countries, earning recognition from customers at home and abroad for the “HISDA” brand through first-class quality and service.
Be bold in innovation and introduce new products.
In 1992, with the support of company leadership and national policies, Zhuhai Xisida Packaging Materials Co., Ltd. imported China’s first complete set of equipment for producing hollow boards from Italy. Through the tireless efforts of all employees, coupled with guidance from Italian experts, the company successfully produced the country’s first batch of hollow boards in August 1993. This product filled a critical gap in the domestic market for hollow boards and established the company as the nation’s first high-quality enterprise with an annual production capacity of 2,000 metric tons of hollow boards.
Continuously improve and pursue excellence.
In 1994, the company was commissioned by the State Ministry of Light Industry to draft and participate in the development of the “Industry Standard of the People’s Republic of China for Polyethylene Hollow Sheets.” That same year, with the support of company leadership and the dedicated efforts of the technical department, the company successfully produced its first batch of polypropylene hollow sheets, thereby filling a critical product gap both domestically in China and globally. Furthermore, the company assisted the Ministry of Light Industry in formulating the “Industry Standard of the People’s Republic of China for Polypropylene Hollow Sheets,” which cemented the company’s position as a leading manufacturer of hollow sheets.
Emphasize intellectual property and continuously pursue innovation.
In 1996, through the persistent research and development efforts of its R&D team, the company successively developed hollow plastic pallet boxes, foldable hollow plastic pallet boxes, and other innovative products, for which it subsequently filed national patent applications. This expansion opened up a much broader range of applications for hollow plastic sheets and enabled their adoption in an increasing number of industries, thereby stimulating a large number of enterprises engaged in the downstream processing of hollow sheet products and driving the entire hollow sheet industry to expand into deeper and wider areas of application.
Donate funds and supplies to give back to our hometown.
In August 1998, relentless floods put Heilongjiang Province to the test. Like the rest of the country, China was facing the second-largest flood in its history since the founding of the People’s Republic, and the heroic sons and daughters of the Chinese nation threw themselves into the battle against this natural disaster with fearless dedication. Tongyuan County in Heilongjiang Province—the hometown of most employees of Xisida Company—was also enduring the brunt of the flood. In the face of this calamity, our company’s leadership and staff responded with extraordinary enthusiasm, joining the relief effort wholeheartedly. Company leaders took the lead in donating money and supplies, while ordinary employees likewise stepped forward without hesitation, contributing donations, spreading awareness, and rallying support. The Zhuhai Municipal Government and the local district government actively endorsed and supported these charitable initiatives, also making their own contributions. To ensure that funds and relief supplies reached the people in our hometown promptly, the company dispatched personnel and vehicles on a long-distance mission, delivering the aid directly into the hands of our fellow villagers. In doing so, we sought to let them know that even from Zhuhai, the city at the southernmost tip of our motherland, their loved ones are deeply concerned about and standing by their community.
Based in Zhuhai, Looking to the Future
The year 2000 marked both the global millennium and the company’s own millennium. It was in this year that the company’s newly developed reusable transit containers began to be adopted on a large scale by major players in the electronics, electrical appliances, and automotive industries, driving a steep rise in the company’s performance and infusing the entire organization with renewed vitality. At the same time, the company made significant investments in technological innovation, fully leveraging the unique strengths of each employee. While strengthening the sales force to provide robust momentum for sustainable growth, the company also spurred the vigorous development of the entire hollow-board industry nationwide.
The Hesidans who lived through the Second Economic Crisis.
In 2008, the global financial crisis triggered by the Fannie Mae and Freddie Mac scandals swept across the world, and our company was inevitably affected. Nevertheless, we seized this opportunity to upgrade and modernize our production equipment, with a particular focus on advanced processing machinery, introducing more automated systems to replace manual labor and thereby enhancing overall operational efficiency. At the same time, we conducted retraining and rigorous screening of our workforce, aligned our operations with the national call for energy conservation and emissions reduction, and moved steadily toward the goal of achieving zero discharge of industrial wastewater. In addition, we tapped internal potential to reduce manufacturing costs, improve product quality, and revamp various internal policies and procedures as well as our compensation system, ensuring that the company remains agile and responsive to evolving market conditions in the new environment.
Sustainable development, gratitude to society
The year 2013 marked a pivotal milestone in the company’s history. Over two decades of steady growth, the company has consistently maintained a leading position in the hollow-board industry, continuously innovating and driving sustainable development while serving as a trailblazer for the sector and spearheading expansion into new areas. During this year, the leadership transition was successfully completed, with the new management team embracing their roles with renewed enthusiasm and commitment to the company’s long-term strategic vision. Under the guidance of President Li, the organization formulated a new corporate development strategy that builds on its existing strengths by placing hollow-board products at the core of its operations, while simultaneously pursuing a diversified, multi-product, and comprehensive growth approach.
At the same time, in response to the national call for nationwide innovation and mass entrepreneurship under the new circumstances, the company has actively explored ways to deliver “one-stop services” that help clients reduce costs, thereby achieving a win-win-win outcome. Under the leadership of the company’s new management team, the organization has undertaken various public-service initiatives—such as regularly visiting and offering comfort to nursing homes in Zhuhai—to give back to and express gratitude toward society, while also conducting gratitude education internally, thus making its due contribution to the harmonious development of society.
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Company Address: Building 101, Shanxing 1st Road, Shanxing Industrial City, Jieshongshan, Qianshan Subdistrict, Xiangzhou District, Zhuhai City
Fax: 0756-8629618
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